Thoughts about the business strategy of social media . . . by Richard Telofski.
Today is Wednesday, May 21st, 2008
In social media, it seems that most mavens are so concerned about appearing ultra-hip, that they fling buzz words and buzz phrases around so freely that all sense of meaning is lost. They’re trying to be “cool.” I get it. But they’re not cool; they’re confusing.
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Richard Telofski | May 13th, 2008 | Continued
The study also cited that this same demographic group is almost 70% less likely than average to visit a social network site. Yeah. Almost intuitive knowledge. But double ouch. That leaves out a very sizable and desirable demographic segment.
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Richard Telofski | May 7th, 2008 | Continued
Telling businesspeople that social media doesn’t have a cost is just plain misleading. And making such a statement just sets up unreasonable expectations in the minds of businesspeople unfamiliar with social media’s usage . . .
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Richard Telofski | May 6th, 2008 | Continued
Using social media in business to develop conversations with your customers is such a new area, we need a “conversation pit” to hash out the issues. That’s what ConversationJones.com is all about.
Richard Telofski leads the discussion on what just might become your favorite blog, ConversationJones.com. In his day job, he’s the Principal […]
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Sheesh, with that kind of market fragmentation and proliferation of social networks, an interconnect facility is definitely needed. I mean, who wants to repost profile changes to 45 or so social networks. And why would anyone want to belong to 45 or so social networks anyway?
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May 20th, 2008 | Richard Telofski | Continued
I read a post recently about how the author thought that social media may restore the American dream. You know. The concept of self-determination? People taking charge of their own lives, instead of waiting for a group, government, company, NGO, or otherwise to do it for them.
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May 19th, 2008 | Richard Telofski | Continued
In reading recently about Google’s Friend Connect it concerns me that social media may become as fragmented, or more so, than the traditional media audience of 700 cable channels and an even greater number in digital and satellite radio stations. Why?
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May 16th, 2008 | Richard Telofski | Continued
A few days ago News Corp. announced that we shouldn’t worry about MySpace.com. They said that Fox Interactive, of which MySpace.com (one word, Alex) is a part, would fall short of revenue expectations for the year, but that growth is expected. I have no fear.
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May 15th, 2008 | Richard Telofski | Continued
The level of writing out there in social media land has concerned me for some time. What with texting and quick, informal, and poorly constructed blog posts, I’ve feared that within several decades our society would lose its ability to communicate clearly and cogently.
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May 14th, 2008 | Richard Telofski | Continued
The answer to Alex's comment above is "no." For research on what "does" yield comments, you'll have to pay. 
Since this is the case, should we expect another post about what DOES yield comments?
-A I'm curious: which network are you referring to specifically? It seems like you're looking at Facebook, or even worse, MySpace, ... It seems like what you're saying is that the subcommunication of a brand can be altered without the brand owner's ... Most effective for what task?
For getting the baby boomers and golden agers... yes, I'd believe it.
For reaching Gen Y? I'm ...
Great Blog.............. we are one of the very small but growing Entrepreneur/ Business web sites. Your point of view, i ...